This doesn’t happen often, especially when the enemies are non-military.īut is Ubisoft making some kind of commentary on the current socio-political state of America, or exploiting convenient imagery to get eyeballs? This very well could be another situation like the one that brought bad publicity to Square Enix’s Deus Ex: Mankind Divided, in which marketing materials borrowed language used in the very real, very current, Black Lives Matter movement. But now it’s the reverse, and the enemies are Americans – creepy fundamentalist cult Americans, but Americans nonetheless. These are safe settings, much like Hollywood action movies in which the bad guys are from Russia or some other place that’s easy to produce propagandist villains without pushback from the audience. In the case of Far Cry 3, for example, what starts as a happy-go-lucky vacation turns into a nightmare as the initial cast of characters runs afoul of a drug cartel.
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As a whole, the series has been about the player being stranded or involved in machinations well away from home, in “exotic” locations in Asia, South America, and more. By borrowing currently relevant imagery but not ultimately having anything relevant to say, is Far Cry 5 going to be rejected by people hoping it will be… more?įar Cry 5 is controversial because it, on a surface level, points its lens inward for the first time. With that in mind, with Ubisoft remaining coy about its intent with Far Cry 5, we may find it hitting the community and getting a response, but perhaps not the one Ubisoft wants. The initial key art released for the game invoked hyperbolic images of stuff that is really happening in America, rather than fictitious death cult cheese that Ubisoft seems to be suggesting. The release of Far Cry 5 has been serendipitous because of this setting, landing right in the middle of an explosion in far-right populism in real life.
A big part of that momentum is its controversial set-dressings, which have the game set in rural America – a big departure from the series’ usual exotic travel motif. Far Cry 5 is coming out soon, and there’s a lot of momentum pushing it into the spotlight.
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